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Seth Goden recently quoted ‘People do not buy goods and services, they buy relations, stories and magic.’ Whilst all products or services must have a functional benefit, it is key it also has an emotional one. A brand should tell an engaging, believable and memorable story to gain attention, building a relationship with your audience which in turn should build loyalty. It is important to crack this vital component in order to stand out in the crowd and of course, against the competition. It comes back to brand integrity, and the ‘know, like and trust’ theory. 📖. Your brand’s story is what connects your product or service to people, it is far more than just the name, logos, fonts and straplines. Understanding your core target market is paramount, so that your story is an experience that truly resonates with your audience, and they in turn want to talk about your story via recommendation, and this is what keeps them coming back for more. 🕵️ .

G and T Brand Builders can help you get deep into the bones of your brand to carve out a relevant and engaging story that can future proof your brand and create the magic that will draw in your target market, and ensure that your business goes from strength to strength. We’d love to talk to you about how we can help inspire and inject some wizardry to make your story, not just a story but a best seller! 🧙‍♀‍ .